Marketing Research on the New Volkswagen Golf Essay -- Business Manage

tradeing search on the New Volkswagen golf Marketing interrogation aims to take some of the risk protrude of marketdecisions by providing breeding that can form part or the holybasis of decision-making. It is applicable to all aspects of marketing-mix decisions and should be an integral part of the turnof formulating marketing strategy. Marketing research by definition isthe function that link up the consumer, node and public to themarket through information- information used to chance upon and definemarketing opportunities and problems generate, refine, and evaluatemarketing actions monitor marketing capital punishment and improve judgment of marketing as a process. Marketing researchesspecifies the information required to address these issues designsthe method for collecting information manages and implements thedata-collection process depth psychology the result and communicate thefindings and their implications. (Source American Market Association1987)Divisions of Marketing ResearchMarket research contribute information on market segmentation, brandsshares, customer characteristics and motivations, competitors brandsshares.Advertising and promotion research provide information on the closesuitable method of promotion, media, and the effectiveness of thecommunications in achieving objectives.Product research provides information on opportunities for newproduct development, product design requirements, and comparative degreeperformance.Distribution research provide information on suitable distributionmethods, the appropriateness of channel members, the best location forwarehouses and retail outlets.Sales research provide information on the effectiveness of salesmethods and techniques, establishing sales territories, the adequacyof remuneration methods, sales training requirements.Marketing environment research provide information on politicalinfluences, economic influences, social influences, technologicalinfluences.Market ResearchMarket r esearch is a systematic, objective collection and outline ofdata about the target market, competition, and environment with thegoal being increases understanding through the market researchprocess, a variety of related or non-related facts can be obtained bythe data collection to guide the line of products decisions. Market researchis not an activity conducted only once it is an on... ... for2004. Advertisements were carried out from both national wide andworld wide through newspapers, magazines, wireless stations, televisions,and internet. Discounts on basic models such as 1.6 S. Typical 0% APRon selected models such as 1.6 S, 1.9 TDI. Purchasing price alsoincludes 3year/60000miles warranty.ConclusionFrom the congressman illustrated we could understand that to make acorrect and appropriate decision, we have to counterbalance of all carry out aseries of market research using technical methods such as the SWOTanalysis and market segmentation to provide information which can beu sed to approximate the marketing policy. Thus, market research providesthe basis if early stages of marketing planning, it is an prerequisitestep for the whole marketing research process.Reference Tony Proctor, Essential of marketing research, Second edition. Wright & Crimp, The marketing research process, fifth edition. www.vw.co.uk http//www.germancarfans.com/news.cfm/newsid/2030923.001/ knave/1/lang/ eng/volkswagen/1.html http//townhall-talk.edmunds.com/direct/view/.ee9a960/510 http//www.cbsc.org/ontario/english/search/display.cfm?Code=4013&coll=FE_ FEDSBIS_E