Integrated Social Telemarketing

The emphasis on consumer which involves thorough query and coherent evaluation is the thrust of social telemarketing. The foundation of social telemarketing process would be seek and evaluation per se. Social telemarketing emerged in the 1970s as a specialized field of memorize in marketing. Gerald Zaltman and Philip Kotler were the proponents of social telemarketing. they realized that similar marketing strategies which are used to sell products to consumers can be used in selling ideas and behaviors as well.Kotler suggested that social telemarketing as differing from other areas of marketing single with respect to the objectives of the marketer and his organization. It seeks to influence social behaviors which will benefit its target market and its apparent ordination as a whole. However, such sway marketing method requires significant funding in say to push through with operations (Weinreich, 2006). Direct Product Marketing Direct product marketing pertains to the contem poraries of particular product or service which the consumer wants or needs.In order to produce a product for a consumer, a marketer generates a marketing mix to determine the feasibility of a product in its market and to address the needs of its target market as well. Introducing a new product to the world-wide public refers to the product market. The consumer market is the people you are trying to entice in order to pervert the product. A product market is subjective in nature. For instance, you cant lure a 60 year old in buying the new model of the X-box video game console. Likewise, you cant sell a hair grower shampoo to a toddler ( Wheelright & Clark, 1992). Email and Voicemail MarketingDue to the fast-paced and discontinuous technology, direct marketing has spawned a method called Voicemail Marketing, in which utilizes business voicemail systems and personal voice mailboxes. Such direct marketing method is considered cost effective compared to the costly expenses brought ab out by Social Telemarketing. Voicemail Marketing just now makes good with an enticing human voice in order to reach out to clients. However, such method has its loopholes due to the proliferation of voicespam, which urged a number of jurisdictions to promulgate laws regarding consumer violations concernig voicemail marketing.