The Market Orientation of Coca-Cola Essay -- Business Management Studi

The trade Orientation of Coca-ColaI had researched the teaching by contacting the Coca-Colascustomer service help-line for an information pack and by contactingThe Coca-Cola Companys Industry and Consumer Affairs officer (AlnekaWarren) by email. I ask also visited the Business library for further information relating to Coca-Cola and used miscellaneous textbooks and various web sites from the internet.The two marketing preferences are1. Product orientation2. Market orientationProduct orientationThis can be delimit as An approach to telephone line which places the mainfocus of attention upon the exertion process and the product itself(Needham & Dransfield 1995).Market orientationMarket orientation is specify by Ian Chambers as A marketorientated business is one which continually identifies, reviews andanalyses consumers needs.Market orientation is reflected on the Coca-Cola Companys mission literary argumentConsumer demand drives everything we do. Another brief from theirmissi on statement includes We will dress consumers a broad selectionof the nonalcoholic ready-to-drink beverages they want to drink end-to-end the day.Coca-Coca has an action orientation, instead of waiting for changeto happen it is at the leading edge, driving action forward.FindingsA market orientated judicature wish Coca-Cola would? Know what its customers, consumer, client needs. As they know peoplelike Coca-Cola and want it available to them.? Understand ...