Bccc Cruise Case

UNIVERSITY OF WATERLOO School of Accounting and Finance ACC 683 Case pass oer: BC shore Cruises Inc. February 3, 2011 Submitted by: Gurnit Bhatti ID#20234629 Hei Cheng ID#20242415 Kieng Iv ID#20233702 Ismat Jahan ID#20243130 Lamia Osman ID#20223011 BC Coast Cruises Inc. Report prepared for Management Team strategical Direction 2010 By upchuck Brown, CMA Executive Summary BC coastal Cruises (BCCC) currently offers affordable and incomparable cruises to North American vacationers. It focuses on safety, and provides unique features such as whale watching. BCCC is excessively a member of Cruise displace Industry affiliation in North America (CSIANA) and adheres to self-imposed environmental regulations everyplace and above government requirements. BCCCs comminuted success factors include its mightiness to ensure safety for passengers and pack, superior(p) guest offerings, ease of booking, an effective customer relationship precaution system, ef ficient usage of ships and dry moorage and garnering a wide-cut reputation. Due to the economic downturn and shrivel up market, BCCC curtailed its plans of expansion. The board wishes to sojourn to operate only two ships and plans to measure their strategic forethought next year.

They also wish to declare international financial support and thus emergency to use up IFRS in 2011. Management mustiness decrease cost or generate extra tax while improving customer service in company to compete in the short(p) and long-term. This can be naturalized by tar amazeing a more than lucrative customer base. In o rder to achieve both the board and managemen! ts goals certain risks must be mitigated. These primarily include decision making on the government issue for the change Coastal Native, finding mechanisms to bridge player with the curse of competition, improving customer service levels and internal manage measures for the crew and management of PR concern over the caustic body of water leakage from the Natural Splendour. It is recommended that management sell the damaged Coastal Native and purchase a new middle...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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